What do the numbers mean?
As we know, the bottom line is the most valuable information a concert industry professional can have. What are we all trying to do? You know it, put butts in seats. The ticket sold figure in the tour history event record is the ultimate bottom line.
What does the gross mean?
It means how much money the event took in. This is where the payday is. The gross must cover the production expenses as well as turn a profit. And if these numbers are bad you will know that perhaps the tour is not the best option take. line.
The other information is vital too.
Venue name, venue location and date of performance can help artist reps plot tours and route their artists. Venue data can clue in venue bookers as to who is drawing at similar venues. Ticket prices can give the professional an idea of how much an artist can charge for their performance. Support acts are also included in a Tour History event record. This can be an indication of a support artist contributing to the draw.