Just a bunch of numbers on a page? Or an invaluable tool for the modern concert business professional? Tour Histories give a distinct advantage in the modern concert marketplace, providing the power to negotiate a deal profitable for all parties involved in an event.
What do the numbers mean?
As we know, the bottom line is the most valuable information a concert industry professional can have. What are we all trying to do? You know it, put butts in seats. The ticket sold figure in the tour history event record is the ultimate bottom line.
What does the gross mean?
It means how much money the event took in. This is where the payday is. The gross must cover the production expenses as well as turn a profit. And if these numbers are bad you will know that perhaps the tour is not the best option take. line.
The other information is vital too.
Venue name, venue location and date of performance can help artist reps plot tours and route their artists. Venue data can clue in venue bookers as to who is drawing at similar venues. Ticket prices can give the professional an idea of how much an artist can charge for their performance. Support acts are also included in a Tour History event record. This can be an indication of a support artist contributing to the draw.
POLLSTAR accepts reports for any touring act that performed at any venue that has tickets for sale to the public. We publish statistics on sellouts, financial disasters and everything in between. POLLSTAR subscribers often run a tour history if they are just thinking of booking an artist. The successes and failures that the tour history shows is the industry’s best indication whether one should take a chance on an artist. It gives you an advantage for your business strategy.